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The Missing Link: The Intersection of Client Relationship, Customer Service and Business Growth
Scaling a small business is a balancing act of opportunity and challenge. It offers the promise of greater market share, higher revenue, and brand visibility. On the other, scaling often threatens to dilute the personalised touch and exceptional service that defines many small businesses.
Market Trends & Consumer Behaviour: User Generated Content
User-generated content (UGC) has played an important role in shaping consumer perceptions and influencing brand narratives. UGC refers to any form of content - testimonials, social media posts, or blogs, created by individuals rather than brands. This content is often perceived as more authentic and trustworthy, offering an unfiltered view into consumer opinions and behaviours.
Reigniting Growth: Elevating Design Experience to Break Through Profit Plateaus
In today's landscape, companies often find themselves at a crossroads where growth stalls despite having a strong product or service. This stagnation, commonly referred to as a profit plateau, can be a frustrating challenge for even the most successful businesses. However, the key to breaking through this barrier lies in an area that is often overlooked: Design experience.